News

Transformation of broadcast technologies

On October 18, the IX International Conference Digital TV Russia & CIS took place in Moscow: Digital broadcasting, non-linear content, blockchain, Ultra HD HDR.

This year, the event brought together leading professionals from telecommunications and broadcasting companies, content providers, founders and managers of blockchain startups to discuss issues such as:

  • How will the RTRS-1 and RTRS-2 packages develop? Will new multiplexes appear?
  • Do regional TV channels have a future in analog or digital broadcasting?
  • Are Ultra HD 4K and 8K complete technologies or an intermediate step towards Ultra HD High Dynamic Range (HDR)?
  • Did the Host Broadcast Services of the 2018 FIFA World Cup matches in Ultra HD 4K help to widely distribute this technology?
  • Is blockchain technology able to squeeze content delivery network (CDN) from the market?
  • What are the prospects for ICO and forecasts of growth in the rate of blockchain platform tokens for creating and distributing digital content?
  • Prosumer instead of the viewer: will the content consumer become its active customer and co-investor?
  • What are the differences between content markets and successful business models in different regions of Russia?
  • How are new content promotion models perceived by viewers? Within the framework of the conference, there was a demo zone, representing the achievements of market leaders, the latest solutions and projects.

Within the framework of the working session “New technologies of content delivery and promotion from recommendation services to blockchain”, Stanislav Terentyev, General Director of Cinemico LLC, told about the newest project Be Producer. This project is a blockchain platform that allows the mass audience to become a co-producer of the media projects they like. The possibilities and prospects for the development of blockchain technologies for the creation and distribution of digital content were also discussed.

All conference participants noted the relevance of the business agenda, the high level of speakers and great opportunities for establishing business contacts.

07 Nov 2018
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